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Primo Consulting & Advisory Professionals

Who we are

Primo is a boutique tax, accounting, and advisory services firm based in Lagos, Nigeria. We are a client-centric firm providing professional tax, accounting, and advisory services to individuals, startups and small & medium scale enterprises (SMEs). 

Primo was founded out of a passionate desire to meet the needs of individuals, startups and SMEs requiring personalized and quality tax, regulatory, and advisory services. Drawing from our training and work experiences from one of the Big 4 firms and two international mid-sized firms, we can efficiently deliver quality professional services to you irrespective of your size and stage of maturity.

Our work approach is designed to ensure that our clients’ processes are optimized to safeguard stakeholders’ returns and deliver desired results. We are known for our technical excellence, our commitment to understanding our client’s business, and our practical approach to solving our clients’ problems.

We consider it an absolute privilege to be your trusted advisor.

Our vision

To become a highly sought-after professional services firm for SME focused tax, accounting, and advisory solutions in Nigeria.

Why Primo

Choosing a boutique tax, accounting, and advisory firm with Big Four experience offers you the perfect blend of technical expertise, personalized service, agility and innovative solutions. 

Technical expertise

We have successfully served several SMEs providing tax, accounting, and advisory solutions for more than 13 years. Our track record while working with the Big Four and other mid-sized international firms demonstrates our capability to handle sophisticated projects with expertise and precision.

Personalized service

At Primo, we work closely with you to understand your unique business needs, providing bespoke solutions and strategic advice. Our partners and senior staff are directly involved in your projects, ensuring that your concerns are addressed promptly and effectively.

Agility

We are agile and flexible. We adapt quickly to changes in the business and regulatory landscape. This helps us to effectively tailor our services to meet your evolving needs without bureaucratic delays.

Our core values

Proactive

We empower our people to anticipate challenges and opportunities, rather than merely reacting to them. We adopt a forward-thinking approach, a willingness to take initiative, and a commitment to making things happen. We shape the future, seize opportunities, and navigate through uncertainties with resilience and confidence.

Responsive

We respond promptly and sensitively to our client's needs, inquiries, and requests. We listen actively, show empathy, and take swift and appropriate actions to address or support our clients’ concerns. We ensure effective and efficient communication thereby fostering trust and strengthening our relationship with clients.

Integrity

We consistently do what is right, even when no one is watching. Our actions are deeply rooted in our beliefs and principles of honesty, transparency, and a steadfast commitment to high moral and ethical values. Integrity is the foundation of our Firm and it serves as a compass for our behavior and decision-making, helping us maintain a sense of honor and authenticity.

Mutual respect

We appreciate that everyone is inherently valuable, and deserving of consideration and dignity. We treat one another with mutual respect and acknowledge our differences, opinions, and perspectives without judgment and prejudice. We respect cultural, racial, and ideological boundaries, thereby promoting a sense of unity and shared humanity.

Technical excellence

We relentlessly pursue the delivery of the highest quality solutions to our clients drawing from our expertise, precision, and a commitment to continuous improvement. We are committed to staying at the forefront of knowledge and mastering the latest trends, techniques, and methodologies. We are driving innovation, delivering high-quality solutions, and making significant contributions to the tax and accounting profession.

Meet our Lead Partner

Olufunso Ola-Ojo, FCA, FCTI ​
​Email: Olufunso@primoprofessional.com
​Phone: +2348037297815

Olufunso Ola-Ojo is passionate about helping small and medium sized businesses grow and thrive. He has successfully rendered tax, accounting, and advisory services to more than 100 start-ups & SMEs, and assisted more than 10,000 individuals to plan, manage, and resolve varying accounting, tax and regulatory problems.

He is an agile professional with more than 13 years' work experience from previous roles at Deloitte & Touche (one of the Big 4 firms), Andersen in Nigeria (an international professional services firm), and Forvis Mazars in Nigeria (an international audit, tax, and advisory firm).


He is a Licensed Tax Practitioner in Nigeria, Fellow of the Institute of Chartered Accountants of Nigeria (FCA) and Fellow of the Chartered Institute of Taxation of Nigeria (FCTI). He also possess a B.Sc. Degree in Economics from Olabisi Onabanjo University and a National Diploma in Accountancy from the Federal Polytechnic Ede.

He is a multiple thought leadership award winner including a recent Mondaq thought leadership award under the Banking and Finance category. He frequently provide valuable insights to the finance and taxation industry and contribute to technical discussions on topical tax and fiscal matters.